Show business began with a welcome from Richard Kingdom and compère Eleanor Lloyd which set out some of the thinking behind the event and some of the themes that the day would touch on.

The day continued with a series of presentations:

Nick Starr

The Executive Director of the National Theatre discussed how the organisation has produced its own commercial transfers in recent years, sharing the lessons that have been learned on that journey and how their model might be scalable for smaller organisations.

Robert Noble and Sean Egan

Robert Noble, Managing Director and Producer of Matthew Bourne’s New Adventures dance company, told theatre consultant Sean Egan how the company has developed a model that combines commercial investment with Arts Council funding.

Peter Wilson and Jo CrowleyCommercial producer Peter Wilson and producer of theatre company 1927, Jo Crowley, revisited their discussions about a possible West End transfer of The Animals and Children Took to the Streets, looking at why the venture never came to pass.

Read Jo Crowley and Peter Wilson’s article about their show business presentation for The Guardian Professional Network.