Following the presentations, six individuals from across the industry offered short provocations on different aspects of the symposium’s topic. These then formed the basis for a series of break out discussions.
Lyn Gardner suggested that ‘commercial’ shouldn’t be a dirty word for innovative theatre makers, asking ‘why shouldn’t good art make money?’
Caroline Routh asked if musicals are the ideal genre for cross-sector collaboration, pointing to examples like Jerry Springer the Opera.
Julius Green proposed that the contribution made to the arts by commercial theatre investors should be recognised as philanthropy.
Charlotte Jones asked if we need savvier cross-sector funding models and praised George Osborne’s theatre tax relief policy.
Martin Gray suggested that both sectors could learn from one another in terms of how they market their work to audiences.
Marcus Romer explored the place of livestreaming within these cross-sector models and stressed the importance of accessibility.